Amazon.com, Inc. Cuts Stake in iStyle Inc. (3660) to 9.29% | Large Shareholding Report

A large shareholding report (EDINET filing) reveals that Amazon.com, Inc. has reduced its stake in iStyle Inc. (3660) to 9.29%. This represents a sale by the US e-commerce and cloud computing giant. iStyle operates as a beauty and cosmetics information platform and e-commerce business, while also providing digital marketing services to the beauty industry. The 9.29% stake still positions Amazon as a major shareholder holding a significant portion of the company's market capitalization.

Amazon's shareholding ratio has declined by over 30 percentage points from its previous level. The estimated sale amount totals ¥15.43 billion, representing a substantial reduction in its equity position. This sharp decline in stake indicates that Amazon has undertaken a fundamental review of its investment position in iStyle.

*Speculation: Amazon's substantial sell-down may reflect a strategic shift in its approach to the beauty e-commerce market or a broader asset optimization exercise, with future developments in the Amazon-iStyle relationship becoming a key point of interest.